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Photo Op

Posted by Mike Stankus on Fri, Jun 12, 2009 @ 09:19 AM

About three months ago, I reluctantly decided to attach a photo to my Linkedin profile. It took me all of two minutes to sit in front on my MacBook, snap the picture, and post on my profile.

Many colleagues immediately provided feedback - none of it good. They said my picture looked unprofessional (it was fuzzy) and would hamper my networking efforts. Disbelieving, I wondered if a low quality picture could actually have that kind of effect.

As someone who believes in the value of networking and LinkedIn, I submitted to the pressure and hired a professional photographer to take a "glamour shot". For $350, he promised to make me look human. It was actually a fairly painless experience and I was happy with the result.

This experience made me wonder just how important a profile photo is for networking on LinkedIn? I decided to post the question in four separate LinkedIn Groups, each with a different focus (Sales, Marketing, HR, and Training). Here's what I learned from the post:

  • 29 people responded that a photo is important, 3 people believe a photo is unimportant
  • A few others made arguments that were so circular that I couldn't tell which way they were voting
  • All marketing people voted yes, only two sales people voted not important
  • This topic is not very interesting to the training crowd with only two voting yes and one voting no
  • No HR people responded. Maybe they were afraid the question was not politically correct

I also received research data from linked in that claimed a profile with a professional picture is five times more likely to get a positive response.

My takeaway - Because so much of our current interactions are on-line, we need to be cognizant of making a good first impression. A decent picture will reflect a positive image and help you make it past the first cut. People are making snap judgments about your value - the picture is the first thing they see. Maybe this is not fair but it is the truth.

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COMMENTS

Mike, 
 
 
 
Great, little experiment. I've often wondered about the picture thing on Linkedin. As a sales person, when networking on Linkedin it's disappointing to me to not see a picture of someone. As you say, it may not be politically correct, but seeing a picture makes the person real - there is someone actually behind the words and the profile - it makes it more of a human connection. However, I do questions some of the pictures people use. I don't think it needs to be a professional head-shot, but a clear, recognizable photo at least. And I'm OK with leaving the family pets out of the photo - I believe there is another social networking site for kind of stuff . . .  
 

posted @ Friday, June 12, 2009 11:35 AM by Stephen


Mike, I believe the only disadvantage is potential bias, based on race, age, etc. I took the plunge as well and added a photo but curious whether anyone has had a negative experience, e.g. lack of follow-up to an invite or other communication?

posted @ Friday, June 12, 2009 11:47 AM by Peter Bennett


Peter - great question. Maybe someone who has had a bad experience can share the details with us.

posted @ Friday, June 12, 2009 12:49 PM by mike stankus


I haven't had a bad experience, but I have had negative feedback on my photo from friends who have said that it's "too serious". I just don't know how to take that. My photo was professionally done and I am smiling in it. What do they mean by "too serious?" When I ask them, they say that times are changing and people are loosening up. So I responded, you mean I shouldn't wear a suit? They said no, you can wear a suit, but don't look so serious. I'm left utterly confused.

posted @ Saturday, June 27, 2009 6:37 AM by Anna DeBattiste


I am a Gen Y Career Consultant. I highly recommend posting a professional photo to my clients on LinkedIn. I use LinkedIn for research. For instance, before a networking event I like to figure out who I need to meet at the event; it is much easier to do so if I know what the person looks like. Something that most non-Gen Y professionals don’t realize is that Gen Y’s go to the internet before anything else, if they are going to do business with you, you should have a nice online presence to help create credibility to this younger market. 
 
I don’t believe there should be many negative stories about posting a picture on LinkedIn because this is an online PROFESSIONAL site, where as the other forms of social media like twitter, facebook or myspace are used for personal and professional information. Posting personal information can lead to negative consequences, however, LinkedIn does a good job of monitoring this.

posted @ Sunday, June 28, 2009 1:00 PM by Jeanmarie Loria


Jeanmarie - Great insights. I never thought about the Gen Y behavior. 
 

posted @ Monday, June 29, 2009 7:40 AM by mike stankus


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