Sales Manager Front Line Blog

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If They Serve, Can They Sell?

Posted by Mike Stankus on Tue, Oct 06, 2009 @ 03:47 PM

Few would argue that military experience teaches leadership skills valuable in the corporate world. But is military experience an asset for someone who chooses a sales career?

I posted the question on several sales-focused Linkedin groups. Not surprisingly, a large majority of responders (80%) believe the ex-military make good sales people. Citing attributes such as tenacity, discipline, work ethic, and ability to work under pressure, most would not hesitate to hire these folks - assuming they possessed the right personality type.

What I found most interesting was the anecdotal comments made by those cautious of hiring ex-military:

"Are trained by the numbers. May struggle if the job requires out-of-the-box thinking."

"Reluctant to call on senior executives. Might be a result of the rank system."

"Struggle in sales manager roles. Expect sales people to follow orders and do what they are told. People don't behave that way in the civilian world."

In my opinion, military experience can be a real asset for sales, especially in challenging times. Like any other candidate, they must be fully vetted during the hiring process to make sure they possess the appropriate skills / mindset for the mission at hand.

With that said, I made one of my worst mistakes as a sales leader by hiring an ex-officer from a very elite group. Needing someone to "pioneer" a new territory, I felt he was perfect for this difficult assignment. I was so enamored with his background that I ignored red flags raised during the hiring process. As it turned out, he was severely deficient in mental toughness. How he made it through his unit's notoriously rigorous training still remains a mystery to me......


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